Advertising.
Case Study
Jackson Reece – Kinder by Nature
Jackson Reece produce a range of eco-friendly, organic and plastic free baby wipes under the Kinder by Nature brand.
Team
Charles Fulton
Simon Fulton
Sugar Rush
Categories
Advertising
Media Buying
The project.
Raise awareness of the brand and promote the brands eco-friendly credentials in two specific areas of the U.K. – North West of England and London.
Reach parents and expectant mothers in the Liverpool, Newcastle areas in England with targeted television advertising promoting the Plastic Free pack..
Target Audience
Expectant mothers and mothers of children 0-2 years
Media
In order to reach this very tightly targeted audience we tapped into Sky Adsmart and created a highly targeted campaign using Sky and Virgin channels.
Television
We choose television as the most effective medium to convey the brand message and create an emotional attachment with the audience.
Team Management
Sugarrush Creative undertook the commercial production while we looked after media selection, copy clearance, campaign scheduling and reporting.
